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Zencity takes protecting privacy and ensuring respondent anonymity seriously. All survey responses are completely confidential and they do not collect any personal information that could identify a specific respondent (except, where applicable, an email address, for those that opt-in to participate in similar surveys in the future). Zencity only collects the survey question responses that are provided, along with anonymous metadata, which are used to improve the quality of the advertisements. There is no way that Zencity can identify an individual from the survey responses provided. For respondents who opt-in to future research, email addresses are not used to link the address to specific survey responses.
Further, Zencity does not share individual-level responses to the surveys with customers, only aggregated numbers, summaries, or disaggregated and anonymized open-ended responses. Zencity removes any information that could potentially be used to de-anonymize comments provided.
Yes. Zencity collects a representative sample of opinions from the population in any geographic area surveyed while minimizing potential sources of statistical bias. Zencity uses proprietary technology to track the demographic representativeness of its samples in real-time and make corresponding adjustments to ad targeting to maximize representativeness. In communities where many residents are not native English speakers, questionnaires are available in multiple languages and reach out to potential respondents in their native languages.
Zencity uses the annually-updated U.S. Census American Community Survey data to set response targets for each geographic area based on five different variables: race, age, sex, education level, and household income. Based on self-reported demographic data collected in the survey, they track the demographic representativeness of the respondents in real-time and make adjustments to obtain a closely-representative sample.
Zencity uses existing digital advertising networks to target digital advertisements, localized to reach each community. Those who see the ad and choose to take the surveys voluntarily provide their ZIP code. The combination of where the ads are targeted, combined with the respondent’s self-reported ZIP code enables the assignment of a response to a community.
The town will receive periodic reports from Zencity with survey results and analysis. Once the necessary sampling of responses has been received, the we'll share the results on this page.